Today we have the pleasure of sitting down with Australian SportsTech aficionado, Sam Barton. Originally from Melbourne, Sam has been on a journey taking him across the planet to help entrepreneurs scale up and succeed in the UK market. Sam is currently advising SportsTech, Esports, and gaming companies as Incubator Lead of The Chelsea FC Entrepreneur programme.
We are thrilled to announce that Sam Barton is joining Qatar SportsTech as a mentor for our SportsTech cohort. On Sunday, November 11’th Sam will share his knowledge in our Panel Discussion at the Doha Global Entrepreneurship Week (GEW) event. Follow us on Twitter and stay tuned for more content to follow: @sbcSportsTech
Q: Tell me a bit about yourself. What is your background?
I am originally from Melbourne, Australia yet moved to the UK seven years ago. I started my career in restructuring working on corporate insolvencies and during my time in the UK, transitioned my career to support tech companies seeking to scale-up and grow, which commenced following my time as a Special Advisor to HRH The Duke of York supporting his entrepreneur programmes. To this end, I specialize in advising SportsTech, Esports, and gaming companies and am a member of the Sports Analytics World Series conference team. I coordinate and host the Game Changer SportsTech pitching competition and host a bi-monthly London Sports Analytics Meetup series.
Q: What has your time with Chelsea Football Club Entrepreneurship taught you about the relationship between sports and technology?
The Chelsea FC Entrepreneur programme supports entrepreneurs to realize their startup dreams and supports businesses from all sports and all other sectors. I am able to apply my background in tech advisory to help unlock their potential.
Q: What do you think traditional sports and football can learn from Esports?
Esports provides traditional sports with an opportunity to identify and connect with broader audiences. FIFA and NBA 2K provide good examples of game titles where leagues and clubs can educate and introduce traditional fans to the broader experience of supporting their teams. Adding an Esports offering at club level opens opportunities to both sub-groups of fans to consume engaging content and follow new heroes both on the field and in the virtual arena.
Q: What do you think Esports can learn from traditional sports?
There are many lessons Esports can learn from traditional sports, but the key opportunities are how to monetise the broadcast rights, supporting gamer development and remuneration, dedicated stadiums and sponsorships. All areas traditional sports have been able to tailor to accommodate their existing fan bases.
Q: Which emerging trends in SportsTech are you most excited about?
Stadium experience, fan immersion (AR and VR) and platforms freeing-up content to be consumed as and when convenient – much like the NBA Game Time and Leagues Pass app.
Q: What is the most valuable thing to keep in mind as a SportsTech entrepreneur?
To research the market thoroughly and build platforms, which can scale to solve other market problems. White labeling and joint ventures are a good opportunity for future growth.
For information and news about Qatar SportsTech follow us on Twitter: @sbcSportsTech
We are always eager to get in touch with cool SportsTech entrepreneurs. If you want to have a chat, please schedule a meeting on our calendar: https://calendly.com/sportstechqa/letstalk