In week 5, we invited Pascal van Steen, the Co-Founder and Head of Growth at Spike – Growth Marketing Agency, to give various workshops.
Growth Hacking Fundamentals Workshop
Pascal’s workshop gave the startups insight into how to grow their companies, by defining their growth strategy and leveraging different tools in their growth marketing process.
Experiment Design Workshop
This workshop gave the startups an overview of the power of high tempo testing and how to prioritize experiments.
Go-to-market Planning Workshop
Pascal helped the teams to develop a go-to-market plan by introducing them to various tactics, focused on tailoring the overarching strategy to reach their target audience and generate revenue.